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公关战略

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正确答案:

所谓公共关系战略,是指一个社会组织围绕建立良好的公共关系、树立良好的组织形象这一核心,以未来为导向,而策划制定的长期性、整体性的对策与谋略。

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Once it was possible to define male and female roles easily by the division of labor. Men worked outside the home and earned the income to support their families, while women cooked the meals and took care of the home and the children. These roles were firmly fixed for most people, and there was not much opportunity for women to exchange their roles. But by the middle of this century, men’s and women’s roles were becoming less firmly fixed. In the 1950s, economic and social success was the goal of the typical American. But in the 1960s a new force developed called the counterculture. The people involved in this movement did not value the middle-class American goals. The counterculture presented men and women with new role choices. Taking more interest in childcare, men began to share child-raising tasks with their wives. In fact, some young men and women moved to communal homes or farms where the economic and childcare responsibilities were shared equally by both sexes. In addition, many Americans did not value the traditional male role of soldier. Some young men refused to be drafted as soldiers to fight in the war in Vietnam. In terms of numbers, the counterculture was not a very large group of people. But its influence spread to many parts of American society. Working men of all classes began to change their economic and social patterns. Industrial workers and business executives alike cut down on “overtime” work so that they could spend more leisure time with their families. Some doctors, lawyers, and teachers turned away from high paying situations to practice their professions in poorer neighborhoods. In the 1970s, the feminist movement, or women’s liberation, produced additional economic and social changes. Women of all ages and at all levels of society were entering the work force in greater numbers. Most of them still took traditional women’s jobs as public school teaching, nursing, and secretarial work. But some women began to enter traditionally male occupations: police work, banking, dentistry, and construction work. Women were asking for equal work, and equal opportunities for promotion. Today the experts generally agree that important changes are taking place in the roles of men and women. Naturally, there are difficulties in adjusting to these transformations. 1.Which of the following best express the main idea of Paragraph 1? A.Women usually worked outside the home for wages. B.Men and women’s roles were easily exchanged in the past. C.Men’s roles at home were more firmly fixed than women’s. D.Men and women’s roles were usually quite separated in the past. 2.Which sentence best expresses the main idea of Paragraph 2? A.The first sentence. B.The second and the third sentences. C.The fourth sentence. D.The last sentence. 3.In the passage the author proposes that the counterculture___. A.destroyed the United States. B.transformed some American values. C.was not important in the United States. D.brought people more leisure time with their families. 4.It could be inferred from the passage that___. A.men and women will never share the same goals. B.some men will be willing to exchange their traditional male roles. C.most men will be happy to share some of the household responsibilities with their wives. D.more American households are headed by women than ever before. 5.The best title for the passage may be ___. A.Results of Feminist Movements B.New influence in American Life C.Counterculture and Its consequence D.Traditional Division of Male and Female Roles.
试题分类: 大学英语六级
练习次数:15次
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试题分类: 初级(口语)
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