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Directions: There are ten blanks in the following passage. You are required
to choose the best one from the given four choices marked A, B, C, and D. Then
write down the correct answer in the brackets. This section totals 10 points,
one point for each blank.
Before marketing yourself globally, it is important to 1 your business is
ready to deal with challenges presented by the international environment 2
language and cultural barriers, foreign laws, order fulfillment, and pre/post
sales support.
Language and Culture - Neither technical accuracy 3 perfect translation is
sufficient when considering the language you will communicate through. It is
important to really understand how a language is used by the people in your 4
market.
Regional Laws - All phases of product 5 are affected by regulations. The
product itself, such as its physical and chemical aspects, is subject to laws
6
to protect consumers with respect to purity, safety or performance. Product
features such as packaging and warranties, advertising, sales promotion
techniques are also subject to local regulations.
Order Fulfillment - How will you deliver your products? What business
partners will you need to ensure smooth logistics of your product? Can you
handle your shipment costs? If you cannot 7 demand or ensure smooth delivery of
your product, you are at risk of negatively affecting your business and its
image. It is important to find and qualify 8
distributors, and pay particular attention to contract negotiation and
distribution management.
Pre and Post Sales Support - 9 with your customers as well as your business
partners is an important consideration when marketing and selling
internationally. Many businesses are able to meet customer expectations through
strategic alliances or foreign distributors who deal with the local customer
base on their 10 .
( )1 A. ensure B. assure C. reassure D. sure
( )2 A. excluding B. excluded C. including D. included
( )3 A. so B. nor C. and D. or
( )4 A. local B. own C. target D. home
( )5 A. sales B. exhibition C. promotion D. development
( )6 A. planned B. proposed C. supposed D. designed
( )7 A. meet B. run into C. encounter D. face
( )8 A. potent B. polite C. ethical D. potential
( )9 A. Connection B. Communication C. Link D. Contact
( )10 A. account B. part C. behalf D. market
To begin with,"muzak"(音乐广播网 )was intended simplyto createasoothing(安慰)atmosphere.Recently,however,it's ecome big business —thanks in part to recentresearch.Dr.Ronald Milliman,an American marketing expert,hasshown that music can boost sales or increase factory roduction by as much as a third.But,it has to be light music.A fast one has no effect atall on sales.Slow music can increase receipts by 38%.This isprobably because shoppers slow down and have more opportunityto spot items they like to buy.Yet,slow music isn't alway sanswer.Dr.Milliman found,for example,that in restaurants slowmusic meant customers took longer to eat their meals,whichreduced overall sales.So restaurants owners might be welladvised to play up-tempo music to keep the customers moving—unless of course,the resulting indigestion leads tocomplaints!
练习：
1.The reason why background music is so popular isthat ______.
A.it can have a powerful effect on those who hear it
B.it can help to create a soothing atmosphere
C.it can boost sales or increase factory production erywhere
D.it can make customers eat their meals quickly
2.Background music means ________.
A.light music that customers enjoy mostB.fast music that makes people move
fast
C.slow music that can make customers enjoy their meals
D.the music you are listening to while you are doingomething
3.Restaurant owners complain about background musicbecause ______.
A.it results in indigestion
B.it increases their sales
C.it keeps customers moving
D.it decreases their sales
4.The word"up-tempo music"probably means_____.
A.slow music
B.fast music
C.light music
D.classical music
Recent research has claimed that an excess of positive ions in the air can have an ill effect on people’s physical or psychological health. What are positive ions? Well, the air is full of ions, electrically charged particles,
and generally there is a rough balance between the positive and the negative charged. But sometimes this balance becomes disturbed and a larger proportion of positive ions are found. This happens naturally before thunderstorm, earthquakes
when winds such as the Mistral, Hamsin or Sharav are blowing in certain countries. Or it can be caused by a build-up of static electricity indoors from carpets or clothing made of man-made fibres, or from TV sets, duplicators or
computer display screens.
When a large number of positive ions are present in the air many people experience unpleasant effects such as headaches, fatigue, irritability, and some sensitive people suffer nausea or even mental disturbance. Animals
are also affected, particularly before earthquakes, snakes have been observed to come out of hibernation, rats to flee from their burrows, dogs howl and cats jump about unaccountably. This has led the US Geographical Survey to fund a
network of volunteers to watch animals in an effort to foresee such disasters before they hit vulnerable areas such as California.
Conversely, when large numbers of negative ions are present, then people have a feeling of well-being. Natural conditions that produce these large amounts are near the sea, close to waterfalls or fountains, or in any place where water is sprayed, or forms a spray. This probably accounts for the beneficial effect of a holiday by the sea, or in the mountains with tumbling streams or waterfalls.
To increase the supply of negative ions indoors, some scientists recommend the use of ionisers: small portable machines, which generate negative ions. They claim that ionisers not only clean and refresh the air but also improve the health of people sensitive to excess positive ions. Of course, there are the detractors, other scientists, who dismiss such claims and are skeptical about negative/positive ion research. Therefore people can only make up their own minds by observing the effects on themselves, or on others, of a negative rich or poor environment. After all it is debatable whether depending on seismic readings to anticipate earthquakes is more effective than watching the cat.
1.What effect does exceeding positive ionization have on some people?
A.They think they are insane.
B.They feel rather bad-tempered and short-fussed.
C.They become violently sick.
D.They are too tired to do anything.
2.In accordance with the passage, static electricity can be caused by___.
A.using home-made electrical goods.
B.wearing clothes made of natural materials.
C.walking on artificial floor coverings.
D.copying TV programs on a computer.
3.A high negative ion count is likely to be found___.
A.near a pound with a water pump.
B.close to a slow-flowing river.
C.high in some barren mountains.
D.by a rotating water sprinkler.
4.What kind of machine can generate negative ions indoors?
A.Ionisers.
B.Air-conditioners.
C.Exhaust-fans
D.Vacuum pumps.
5.Some scientists believe that___.
A.watching animals to anticipate earthquakes is more effective than depending
on seismography.
B.the unusual behavior of animals cannot be trusted.
C.neither watching nor using seismographs is reliable.
D.earthquake
