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潜在公众是指什么?

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正确答案:

潜在公众指受到组织影响,可能与组织发生利益关系,但自身尚未意识到的个人或群体。

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公共关系公众是指什么?

简述公共关系案例的基本特征。

论述大型活动策划和实施的策略。

A企业是国内著名的服装制造厂,其产品主要面向时尚年轻一族,但近年来A企业对服装的流行趋势把握不准,其产品逐渐不受年轻消费者喜爱。2014年恰逢A企业成立50周年,该企业计划借此机会实施主题为“我的时尚我做主”的大型公关活动,以此吸引目标消费群体,开拓市场。

问题:

如果你是此次活动的策划者,你将如何设计?请写出你的策划思路。

问题:

1、活动正式实施前,要对活动的组织者、操作者进行培训,使他们了解活动的全局和细节,使他们在工作中提供“建设性的劳动”;

2、在活动正式开始后,要坚持程序化管理,按既定的标准和规则推进各个流程,以避免出过多差错和混乱;

3、要注重边实施、边策划、边修正。前期的策划不可能尽善尽美,因此,在活动中要根据实际情况灵活应对各种挑战和变数。

营利性组织

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Don'twashthosefossils! StandardmuseumpracticecanwashawayDNA. 1.Washing,brushingandvarnishingfossils—allstandardconservationtreatmentsusedbymanyfossilhuntersandmuseumcuratorsalike—vastlyreducesthechancesofrecoveringancientDNA. 2.Instead,excavatorsshouldbehandlingatleastsomeoftheirbountywithgloves,andfreezingsamplesastheyarefound,dirtandall,concludesapaperintheProceedingsoftheNationalAcademyofSciencestoday. 3.AlthoughmanypalaeontologistsknowanecdotallythatthisisthebestwaytouptheoddsofextractinggoodDNA,Eva-MariaGeigloftheJacquesMonodInstituteinParis,France,andhercolleagueshavenowshownjusthowimportantconservationpracticescanbe.Thisinformation,theysay,needstobehammeredhomeamongthepeoplewhoareactuallyoutinthefielddiggingupbones. 4.Geiglandhercolleagueslookedat3,200-year-oldfossilbonesbelongingtoasingleindividualofanextinctcattlespecies,calledanaurochs.ThefossilsweredugupatasiteinFranceattwodifferenttimes—eitherin1947,andstoredinamuseumcollection,orin2004,andconservedinsterileconditionsat-20oC. 5.Theteam'sattemptstoextractDNAfromthe1947bonesallfailed.Thenewlyexcavatedfossils,however,allyieldedDNA. 6.Becausetheboneshadbeenburiedforthesameamountoftime,andinthesameconditions,theconservationmethodhadtobetoblamesaysGeigl."AsmuchDNAwasdegradedinthese57yearsasinthe3,200yearsbefore,"shesays. Washin,washout 7.Becausemanypalaeontologistsbasetheirworkontheshapeoffossilsalone,theirmethodsofconservationarenotdesignedtopreserveDNA,Geiglexplains. 8.Thebiggestproblemishowtheyarecleaned.Fossilsareoftenwashedtogetheron-siteinalargebath,whichcanallowwater—andcontaminantsintheformofcontemporaryDNA—topermeateintotheporousbones."NotonlyistheauthenticDNAgettingwashedout,butcontaminationisgettingwashedin,"saysGeigl. 9.MostancientDNAspecialistsknowthisalready,saysHendrikPoinar,anevolutionarygeneticistatMcMasterUniversityinOntario,Canada.Butthatdoesn'tmeanthatbestpracticehasbecomewidespreadamongthosewhoactuallyfindthefossils. 10.GettingholdoffossilsthathavebeenpreservedwiththeirDNAinmindreliesoncloserelationshipsbetweenlab-basedgeneticistsandtheexcavators,sayspalaeogeneticistSvantePbooftheMaxPlanckInstituteforEvolutionaryAnthropologyinLeipzig,Germany.Andthatonlyoccursinexceptionalcases,hesays. 11.Pbo'steam,whichhasbeensequencingNeanderthalDNA,continuallyfacestheseproblems."WhenyouwanttostudyancienthumanandNeanderthalremains,there'sabigissueofcontaminationwithcontemporaryhumanDNA,"hesays. 12.Thisdoesn'tmeanthatallmuseumspecimensarefatallyflawed,notesPbo.TheNeanderthalfossilsthatwererecentlysequencedinhisownlab,forexample,hadbeenpartofamuseumcollectiontreatedinthetraditionalway.ButPboiskeentoseesamplesoffossilsfromeverymajorfindpreservedinlinewithGeigl'srecommendations—justincase. Warmandwet 13.Geiglherselfbelievesthat,withcooperationbetweenbenchandfieldresearchers,preservingfossilsproperlycouldopenupavenuesofdiscoverythathavelongbeenassumedclosed. 14.Muchhumanculturaldevelopmenttookplaceintemperateregions.DNAdoesnotsurvivewellinwarmenvironmentsinthefirstplace,andcanvanishwhenfossilsarewashedandtreated.Forthisreason,Geiglsays,mostancientDNAstudieshavebeendoneonpermafrostsamples,suchasthewoollymammoth,oronremainsshelteredfromtheelementsincoldcaves—includingcavebearandNeanderthalfossils. 15.Betterconservationmethods,andafocusonfreshfossils,couldboostDNAextractionfrommoredelicatespecimens,saysGeigl.Andthatcouldshedmorelightonthestoryofhumanevolution. (640wordsnature) Glossary Palaeontologists古生物学家 Aurochs欧洲野牛 Neanderthal(人类学)尼安德特人,旧石器时代的古人类。 Permafrost(地理)永冻层 Questions1-6 AnswerthefollowingquestionsbyusingNOMORETHANTHREEWORDSforeachanswer. 1.Howdidpeopletraditionallytreatfossils? 2.WhatsuggestionsdoGeiglandhercolleaguesgiveonwhatshouldbedonewhenfossilsarefound? 3.Whatproblemsmaybeposediffossilbonesarewashedon-site?NameONE. 4.WhatcharacteristicdofossilboneshavetomakethemsusceptibletobecontaminatedwithcontemporaryDNAwhentheyarewashed? 5.Whatcouldbebetterunderstoodwhenconservationtreatmentsareimproved? 6.Thepassagementionedseveralanimalspeciesstudiedbyresearchers.Howmanyofthemarementioned? Questions7-11 Dothefollowingstatementsagreewiththeinformationgiveninthepassage?PleasewriteTRUEifthestatementagreeswiththewriterFALSEifthestatementdoesnotagreewiththewriterNOTGIVENifthereisnoinformationaboutthisinthepassage. 7.IntheirpaperpublishedintheProceedingsoftheNationalAcademyofSciences,GeiglandhercolleagueshaveshownwhatconservationpracticesshouldbefollowedtopreserveancientDNA. 8.ThefossilbonesthatGeiglandhercolleaguesstudiedareallfromthesameaurochs. 9.Geneticistsdon'thavetoworkonsite. 10.OnlynewlyexcavatedfossilbonesusingnewconservationmethodssuggestedbyGeiglandhercolleaguescontainancientDNA. 11.Paaboisstillworriedaboutthepotentialproblemscausedbytreatmentsoffossilsintraditionalway. Questions12-13 CompletethefollowingthestatementsbychoosingletterA-Dforeachanswer. 12.“Thisinformation”inparagraph3indicates: [A]ItiscriticaltofollowproperpracticesinpreservingancientDNA. [B]ThebestwayofgettinggoodDNAistohandlefossilswithgloves. [C]Fossilhuntersshouldwearhome-madehammerswhilediggingupbones. [D]Manypalaeontologistsknowhowoneshoulddointreatingfossils. 13.ThestudyconductedbyGeiglandhercolleaguessuggests: [A]thefactthatancientDNAcannotberecoveredfromfossilbonesexcavatedinthepast. [B]thecorrelationbetweentheamountofburyingtimeandthatoftherecoveredDNA. [C]thepaceatwhichDNAdegrades. [D]thecorrelationbetweenconservationpracticesanddegradationofDNA.
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