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Directions: There are ten blanks in the following passage. You are required
to choose the best one from the given four choices marked A, B, C, and D. Then
write down the correct answer in the brackets. This section totals 10 points,
one point for each blank.
Before marketing yourself globally, it is important to 1 your business is
ready to deal with challenges presented by the international environment 2
language and cultural barriers, foreign laws, order fulfillment, and pre/post
sales support.
Language and Culture - Neither technical accuracy 3 perfect translation is
sufficient when considering the language you will communicate through. It is
important to really understand how a language is used by the people in your 4
market.
Regional Laws - All phases of product 5 are affected by regulations. The
product itself, such as its physical and chemical aspects, is subject to laws
6
to protect consumers with respect to purity, safety or performance. Product
features such as packaging and warranties, advertising, sales promotion
techniques are also subject to local regulations.
Order Fulfillment - How will you deliver your products? What business
partners will you need to ensure smooth logistics of your product? Can you
handle your shipment costs? If you cannot 7 demand or ensure smooth delivery of
your product, you are at risk of negatively affecting your business and its
image. It is important to find and qualify 8
distributors, and pay particular attention to contract negotiation and
distribution management.
Pre and Post Sales Support - 9 with your customers as well as your business
partners is an important consideration when marketing and selling
internationally. Many businesses are able to meet customer expectations through
strategic alliances or foreign distributors who deal with the local customer
base on their 10 .
( )1 A. ensure B. assure C. reassure D. sure
( )2 A. excluding B. excluded C. including D. included
( )3 A. so B. nor C. and D. or
( )4 A. local B. own C. target D. home
( )5 A. sales B. exhibition C. promotion D. development
( )6 A. planned B. proposed C. supposed D. designed
( )7 A. meet B. run into C. encounter D. face
( )8 A. potent B. polite C. ethical D. potential
( )9 A. Connection B. Communication C. Link D. Contact
( )10 A. account B. part C. behalf D. market
