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厂商使用价格折扣激励中间商的主要形式有哪些?

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Bernard Bailyn has recentlyreinterpretedthe early historyof the United States by applyingnew socialresearchfindingson theexperiencesofEuropean migrants.Inhisreinterpretation,migrationbecomes the organizingprinciplefor rewritingthe historyofpreindustrial North America. His approach rests on four separate propositions.The firstof these asserts that residentsof early modern England moved regularlyabouttheir countryside; migrating to the New World was simply a natural spillover. Although atfirstthe colonies held littlepositiveattractionfor the English D they would rather havestayed home D by the eighteenth century people increasingly migrated to America becausethey regarded it as the land of opportunity. Secondly, Bailyn holds that, contrary to thenotion that used to flourish in America history textbooks, there was never a typical NewWorld community.For example, the economic and demographiccharacterof early New Englandtowns varied considerably.Bailyn's third proposition suggest two general patterns prevailing among the manythousands of migrants:one group came as indenturedservants,another came to acquire land.Surprisingly,Bailyn suggests that those who recruitedindentured servants were the drivingforces of transatlanticmigration.These colonialentrepreneurshelped determine the socialcharacterof people who came to preindustrialNorth America.At first,thousands ofunskilled laborers were recruited; by the 1730's, however, American employers demandedskilled artisans.Finally, Bailyn argues that the colonies were a half-civilized hinterland of theEuropean culture system. He is undoubtedly correct to insist that the colonies were partof an Anglo-American empire. But to divide the empire into English core and colonialperiphery, as Bailyn does, devalues the achievements of colonial culture. It is true, asBailyn claims, that high culture in the colonies never matched that in England. But whatof seventeenth-century New England, where the settlers created effective laws, built adistinguished university, and published books Bailyn might respond that New England wasexceptional. However, the ideas and institutions developed by New England Puritans hadpowerful effects on North American culture.Although Bailyn goes on to apply his approach to some thousands of indenturedservantswho migrated just prior to the revolution, he fails to link their experience with thepolitical development of the United States. Evidence presented in his work suggests howwe might make such a connection. These indentured servants were treated as slaves for theperiod during which they had sold their time to American employers. It is not surprisingthat as soon as they served their time they passed up good wages in the cities and headedwest to ensure theirpersonal independence by acquiringland. Thus, it is in the west thata peculiarly American political culture began, among colonists who were suspicious ofauthority and intensely anti-aristocratic. 1.Which of the followingstatements about migrants to colonialNorth America is supportedby information in the text [A] A larger percentage of migrants to colonial North America came as indenturedservants than as free agents interested in acquiring land. [B] Migrants who came to the colonies as indentured servants were more successful atmaking a livelihood than were farmers and artisans. [C] Migrants to colonialNorth America were more successfulat acquiringtheir own landduring the eighteenth century than during the seventeenth century. [D] By the 1730's,migrants already skilled in a trade were in more demand by Americanemployers than were unskilled laborers. 2.The author of the text states that Bailyn failed to [A] Give sufficient emphasis to the cultural and political interdependence of thecolonies and England. [B] Describe carefully how migrants of different ethnic backgrounds preserved theirculture in the United States. [C] Take advantage of social research on the experiences of colonists who migrated tocolonial North America specifically to acquire land. [D] Relate the experience of the migrants to the politicalvalues that eventuallyshapedthe character of the United States. 3.Which of the following best summarizes the author's evaluation of Bailyn's fourthproposition [A] It is totally implausible. [B] It is partially acceptable. [C] It is highly admirable. [D] It is controversial though persuasive. 4.According to the text,Bailyn and the author agree on which of the followingstatementsabout the culture of colonial New England [A] High culture in New England never equaled the high culture of England. [B] The culturalachievements of colonialNew England have generallybeen unrecognizedby historians. [C] The colonistsimitatedthe high cultureof England , and did not develop a culturethat was uniquely their own. [D] The southern colonies were greatly influenced by the high culture of New England. 5.The author of the text would be most likely to agree with which of the followingstatements about Bailyn's work [A] Bailyn underestimates the effects of Puritan thought on North American culture. [B] Bailyn overemphasizes the economic dependence of the colonies on Great Britain. [C] Bailyn'sdescriptionof thecoloniesas part of an Anglo-American empireis misleading and incorrect. [D] Bailyn failedto test his propositionson a specificgroup of migrants to colonialNorth America.
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Don't wash those fossils! Standard museum practice can wash away DNA. 1.Washing, brushing and varnishing fossils — all standard conservation treatments used by many fossil hunters and museum curators alike — vastly reduces the chances of recovering ancient DNA. 2.Instead, excavators should be handling at least some of their bounty with gloves, and freezing samples as they are found, dirt and all, concludes a paper in the Proceedings of the National Academy of Sciences today. 3.Although many palaeontologists know anecdotally that this is the best way to up the odds of extracting good DNA, Eva-Maria Geigl of the Jacques Monod Institute in Paris, France, and her colleagues have now shown just how important conservation practices can be.This information, they say, needs to be hammered home among the people who are actually out in the field digging up bones. 4.Geigl and her colleagues looked at 3,200-year-old fossil bones belonging to a single individual of an extinct cattle species, called an aurochs.The fossils were dug up at a site in France at two different times — either in 1947, and stored in a museum collection, or in 2004, and conserved in sterile conditions at -20 oC. 5.The team's attempts to extract DNA from the 1947 bones all failed.The newly excavated fossils, however, all yielded DNA. 6.Because the bones had been buried for the same amount of time, and in the same conditions, the conservation method had to be to blame says Geigl."As much DNA was degraded in these 57 years as in the 3,200 years before," she says. Wash in, wash out 7.Because many palaeontologists base their work on the shape of fossils alone, their methods of conservation are not designed to preserve DNA, Geigl explains. 8.The biggest problem is how they are cleaned.Fossils are often washed together on-site in a large bath, which can allow water — and contaminants in the form of contemporary DNA — to permeate into the porous bones."Not only is the authentic DNA getting washed out, but contamination is getting washed in," says Geigl. 9.Most ancient DNA specialists know this already, says Hendrik Poinar, an evolutionary geneticist at McMaster University in Ontario, Canada.But that doesn't mean that best practice has become widespread among those who actually find the fossils. 10.Getting hold of fossils that have been preserved with their DNA in mind relies on close relationships between lab-based geneticists and the excavators, says palaeogeneticist Svante P bo of the Max Planck Institute for Evolutionary Anthropology in Leipzig, Germany.And that only occurs in exceptional cases, he says. 11.P bo's team, which has been sequencing Neanderthal DNA, continually faces these problems."When you want to study ancient human and Neanderthal remains, there's a big issue of contamination with contemporary human DNA," he says. 12.This doesn't mean that all museum specimens are fatally flawed, notes P bo.The Neanderthal fossils that were recently sequenced in his own lab, for example, had been part of a museum collection treated in the traditional way.But P bo is keen to see samples of fossils from every major find preserved in line with Geigl's recommendations — just in case. Warm and wet 13.Geigl herself believes that, with cooperation between bench and field researchers, preserving fossils properly could open up avenues of discovery that have long been assumed closed. 14.Much human cultural development took place in temperate regions.DNA does not survive well in warm environments in the first place, and can vanish when fossils are washed and treated.For this reason, Geigl says, most ancient DNA studies have been done on permafrost samples, such as the woolly mammoth, or on remains sheltered from the elements in cold caves — including cave bear and Neanderthal fossils. 15.Better conservation methods, and a focus on fresh fossils, could boost DNA extraction from more delicate specimens, says Geigl.And that could shed more light on the story of human evolution. (640 words nature ) Glossary Palaeontologists 古生物学家 Aurochs 欧洲野牛 Neanderthal (人类学)尼安德特人,旧石器时代的古人类。 Permafrost (地理)永冻层 Questions 1-6 Answer the following questions by using NO MORE THAN THREE WORDS for each answer. 1.How did people traditionally treat fossils? 2.What suggestions do Geigl and her colleagues give on what should be done when fossils are found? 3.What problems may be posed if fossil bones are washed on-site? Name ONE. 4.What characteristic do fossil bones have to make them susceptible to be contaminated with contemporary DNA when they are washed? 5.What could be better understood when conservation treatments are improved? 6.The passage mentioned several animal species studied by researchers.How many of them are mentioned? Questions 7-11 Do the following statements agree with the information given in the passage? Please write TRUE if the statement agrees with the writer FALSE if the statement does not agree with the writer NOT GIVEN if there is no information about this in the passage. 7.In their paper published in the Proceedings of the National Academy of Sciences,Geigl and her colleagues have shown what conservation practices should be followed to preserve ancient DNA. 8.The fossil bones that Geigl and her colleagues studied are all from the same aurochs. 9.Geneticists don't have to work on site. 10.Only newly excavated fossil bones using new conservation methods suggested by Geigl and her colleagues contain ancient DNA. 11.Paabo is still worried about the potential problems caused by treatments of fossils in traditional way. Questions 12-13 Complete the following the statements by choosing letter A-D for each answer. 12.“This information” in paragraph 3 indicates: [A] It is critical to follow proper practices in preserving ancient DNA. [B] The best way of getting good DNA is to handle fossils with gloves. [C] Fossil hunters should wear home-made hammers while digging up bones. [D] Many palaeontologists know how one should do in treating fossils. 13.The study conducted by Geigl and her colleagues suggests: [A] the fact that ancient DNA can not be recovered from fossil bones excavated in the past. [B] the correlation between the amount of burying time and that of the recovered DNA. [C] the pace at which DNA degrades. [D] the correlation between conservation practices and degradation of DNA.
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How a Frenchman is reviving McDonald’s in Europe A. When Denis Hennequin took over as the European boss of McDonald’s in January 2004, the world’s biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining. One exception was France, where Mr Hennequin had done a sterling job as head of the group’s French subsidiary to sell more Big Macs to his compatriots. His task was to replicate this success in all 41 of the European countries where anti-globalisers’ favourite enemy operates. B. So far Mr Hennequin is doing well. Last year European sales increased by 5.8% and the number of customers by 3.4%, the best annual results in nearly 15 years. Europe accounted for 36% of the group’s profits and for 28% of its sales. December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly. C. Mr Hennequin’s recipe for revival is to be more open about his company’s operations, to be “locally relevant”, and to improve the experience of visiting his 6,400 restaurants. McDonald’s is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment and simply for being American. Mr Hennequin says he wants to engage in a dialogue with the public to address these concerns. D. He introduced “open door” visitor days in each country which became hugely popular. In Poland alone some 50,000 visitors came to McDonald’s through the visitors’ programme last year. The Nutrition Information Initiative, launched last year, put detailed labels on McDonald’s packaging with data on calories, protein, fat, carbohydrates and salt content. The details are also printed on tray-liners. E. Mr Hennequin also wants people to know that “McJobs”, the low-paid menial jobs at McDonald’s restaurants, are much better than people think. But some of his efforts have backfired: last year he sparked a controversy with the introduction of a “McPassport” that allows McDonald’s employees to work anywhere in the European Union. Politicians accused the firm of a ploy to make cheap labour from eastern Europe more easily available to McDonald’s managers across the continent. F. To stay in touch with local needs and preferences, McDonald’s employs local bosses as much as possible. A Russian is running McDonald’s in Russia, though a Serb is in charge of Germany. The group buys mainly from local suppliers. Four-fifths of its supplies in France come from local farmers, for example. (Some of the French farmers who campaigned against the company in the late 1990s subsequently discovered that it was, in fact, buying their produce.) And it hires celebrities such as Heidi Klum, a German model, as local brand ambassadors. G. In his previous job Mr Hennequin established a “design studio” in France to spruce up his company’s drab restaurants and adapt the interior to local tastes. The studio is now masterminding improvements everywhere in Europe. He also set up a “food studio”, where cooks devise new recipes in response to local trends. H. Given France’s reputation as the most anti-American country in Europe, it seems odd that McDonald’s revival in Europe is being led by a Frenchman, using ideas cooked up in the French market. But France is in fact the company’s most profitable market after America. The market where McDonald’s is weakest in Europe is not France, but Britain. I. “Fixing Britain should be his priority,” says David Palmer, a restaurant analyst at UBS. Almost two-thirds of the 1,214 McDonald’s restaurants in Britain are company-owned, compared with 40% in Europe and 15% in America. The company suffers from the volatility of sales at its own restaurants, but can rely on steady income from franchisees. So it should sell as many underperforming outlets as possible, says Mr Palmer. J. M.Mark Wiltamuth, an analyst at Morgan Stanley, estimates that European company-owned restaurants’ margins will increase slightly to 16.4% in 2007. This is still less than in the late 1990s and below America’s 18-19% today. But it is much better than before Mr Hennequin’s reign. He is already being tipped as the first European candidate for the group’s top job in Illinois. Nobody would call that a McJob. Notes to Reading Passage 1 1.sterling高质量的 e.g. He has many sterling qualities. 他身上有许多优秀的品质。 2. menial 不体面的, 乏味的(工作、职业) 3. spruce up打扮整齐、漂亮、装饰 4. mastermind指挥、谋划(一个计划或活动) e.g. The police know who masterminded the robbery.警察知道是谁策划了那次抢劫。 5. underperform表现不佳表现出低于标准的工作水平、企业出现亏本 Questions 1-6 Do the following statements reflect the claims of the writer in Reading Passage 1? Write your answer in Boxes 1-6 on your answer sheet. TRUE if the statement reflects the claims of the writer FALSE if the statement contradicts the claims of the writer NOT GIVEN if it is impossible to say what the writer thinks about this 1. McDonald was showing the sign of recovery in all European countries except France after Denis Hennequin took office as the boss of Euro-markets. 2. Starting from last year, detailed labels are put on McDonald’s packaging and detailed information is also printed on tray-liners. 3. France is said to be the most anti-American country in Europe, but the ideas of the “open door” visiting days and “McPassport” are invented in the French market. 4. Britain possesses the weakest McDonald market among European countries and approximately 1214 McDonald’s restaurants are company-owned. 5. According to David Palmer, a restaurant analyst at UBS, David Hennequin should treat the problem about McDonald in Britain as the most important thing. 6. David Palmer suggested that the management of McDonalod in Italy should sell as many its outlets which lose money in business as possible for revival. Questions 7-10 Choose the appropriate letters A-D and write them in boxes 7-10 on your answe sheet. 7. The word “sterling” in line 3 of Paragraph A means__________. A. difficult B. menial C. terrible D. excellent 8. Which of the following statements on the accusation of MacDonald is NOT TRUE? A. It tends to make people fat. B. Its operations are very vague. C. It tends to exploit workers. D. It tends to treat animals cruelly. 9. Which of the following measures taken by Denis Hennequin produced undesired result? A. “Food Studio” scheme. B. “Open Door” visitor days. C. The “McPassport” scheme. D. The Nutrition Information Initiative. 10. What did Denis Hennequin do so as to respond to local trends? A. set up a “Food Studio” . B. established a “Design Studio”. C. hired celebrities as local brand ambassadors. D. employed local bosses as much as possible. Questions 11-14 Complete each of the following statements (Questions 11-14) with words or number taken from Reading Passage 1. Write NO MORE THAN THREE WORDS for each answer. Write your answers in boxes 11-14 on your answer sheet. 11. After January 2004, McDonald was making improvement following a period of slump in America and Australia, but sales in Europe were …………………………. 12. Business of McDonald in France and Britain was particularly good in December since customers took to …………………………….. 13. Compared with other countries, France is McDonald’s ………………………. next to America. 14. ……………………. of McDonald’s restaurants in America are companied–owned and the figure is much lower than that in Britain.
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