快速导航
学历类
职业资格
公务员
医卫类
建筑工程
外语类
外贸类
计算机类
财会类
技能鉴定
PASSAGETWO
(1)TheNobelsaretheoriginals,ofcourse.AlfredNobel,themanwhoinventeddeadlyexplosives,decidedtotryanddosomethinggoodwithallthemoneyheearned,andgaveprizestopeoplewhomadeprogressinliterature,science,economicsand—perhapsmostimportantly—peace.
(2)NotallrewardsareasnobleastheNobels.Eventhoughmostcountrieshaveasystemofrecognizing,honoringandrewardingpeoplewhohavedonesomethinggoodintheircountries,therearenowhundredsofawardsandawardceremoniesforallkindsofthings.
(3)TheOscarsareprobablythemostfamous,atimeforthe(mostly)Americanfilmindustrytotellitselfhowgooditisandanannualopportunityforlotsofbigstarstogiveeachotherawardsandmaketearfulspeeches.AswellasthattherearealsotheGoldenGlobes,evidentlyforthesamething.
(4)Butit’snotonlyfilms---therearealsoGrammies,Brits,theMercuryPrizeandtheMTVformusic.InBritain,awriterwhowinstheBookerPrizecanexpecttoseetheirdifficult,literarynovelhitthebestsellerlistsandcompetewiththeDaVinciCodeforpopularity.TheTurnerPrizeisanawardforBritishcontemporaryartists—eachyearitcausescontroversybyapparentlygivinglotsofmoneytoartistswhodothingslikedisplayingtheirbeds,puttinganimalsinglasscasesor—thisyear—buildingagardenshed.
(5)Awardsdon’tonlyexistforarts.TherearenowawardsforSportsPersonalityoftheYear,forEuropeanFootballeroftheYearandWorldFootballeroftheYear.Thisseemsverystrange—sometimesawardscanbegoodtogiverecognitiontopeoplewhodeserveit,ortohelppeoplewhodon’tmakealotofmoneycarryontheirworkwithoutworryingaboutfinances,butprofessionalsoccerplayersthesedayscertainlyaren’tshortofcash!
(6)Manysmalltownsandcommunitiesallovertheworldalsohavetheirownawardceremonies,forlocalwritersorartists,orjustforpeoplewhohavegraduatedfromhighschoolor,gotauniversitydegree.EventheBritishCouncilhasitsownawardsfor“InnovationinEnglishLanguageTeaching”.
(7)Whyhavealltheseawardsandceremoniesappearedrecently?Shakespeareneverwonaprize, nordidLeonardoDaVinciorAdamSmithorCharlesDickens.
(8)Itwouldbepossibletosay,however,thatinthepast,scientistsandartistscouldwin“patronageformrichpeople”—akingoralordwouldgivetheartistsorscientistsmoneytohavethempainttheirpalacesorhelpthemdevelopnewwaysofmakingmoney.Withthechangeinsocialsystemsacrosstheworld,thisnolongerhappens.Alotofscientificresearchisnoweitherfundedbythestateorbyprivatecompanies.
(9)Perhapsawardceremoniesarejustthemostrecentphaseofthisprocess.
(10)However,thereismoretoitthanthat.WhenafilmwinsanOscar,manymorepeoplewillgoandseeit,orbuytheDVD.WhenawriterwinstheNobelPrize,manymorepeoplebuytheirbooks.WhenagroupwinstheMTVawards,theceremonyisseenbyhundredsofthousandsofpeopleacrosstheworld.Theresult?Thegroupsellslotsmorerecords.(11)Mostawardceremoniesarenowsponsoredbybigorganizationsorcompanies.Thismeansthatitisnotonlythepersonwhowinstheawardwhobenefits---butalsothesponsors.TheMTVawards,forexample,aregreatforpublicizingnotonlymusic,butalsoMTVitself!
(12)Onthesurface,itseemstobea“Win-win”situation,witheveryonebeinghappy,butletmeaskyouaquestion—howfardoyouthinkthatpublicityandmarketingarewinninghere,andhowmuchgenuinerecognitionofachievementistakingplace?
1.Whatistheauthor’stonewhenhementionsawardssuchastheOscars,theGoldenGlobesand
Grammies(Paras.3&4)
A.Amused.
B.Appreciative.
C.Sarcastic.
D.Serious.
2.AccordingtoPara.4,whatwouldhappentoawardwinningwriters?
A.Theywouldenjoyamuchlargerreadership.
B.Theywouldturntopopularnovelwriting.
C.Theywouldcontinuenon-fictionwriting.
D.Theywouldtrycontroversialformsofart.
3.WhichofthefollowingstatementsbestsumsupPara.6?
A.Awardsceremoniesareheldforlocalpeople.
B.Awardsceremoniesareheldonimportantoccasions.
C.Awardsceremoniesareheldincertainprofessions.
D.Awardsceremoniesareheldforallsortsofreasons.
4.AccordingtoPara.8,onedifferencebetweenscientistsandartistsinthepastandthoseatpresent
liesin_____________.
A.natureofwork
B.personalcontact
C.sourceoffunding
D.socialstatus
5.ItcanbeconcludedfromPara.12thattheauthorthinksawards________.
A.promotemarketratherthanachievements
B.dogoodtobothmarketandpopularity
C.helpthosewhoarereallytalented
D.areeffectiveinmakingpeoplepopular
Recentresearchhasclaimedthatanexcessofpositiveionsintheaircanhaveanilleffectonpeople’sphysicalorpsychologicalhealth.Whatarepositiveions?Well,theairisfullofions,electricallychargedparticles,andgenerallythereisaroughbalancebetweenthepositiveandthenegativecharged.Butsometimesthisbalancebecomesdisturbedandalargerproportionofpositiveionsarefound.Thishappensnaturallybeforethunderstorm,earthquakeswhenwindssuchastheMistral,HamsinorSharavareblowingincertaincountries.Oritcanbecausedbyabuild-upofstaticelectricityindoorsfromcarpetsorclothingmadeofman-madefibres,orfromTVsets,duplicatorsorcomputerdisplayscreens.
Whenalargenumberofpositiveionsarepresentintheairmanypeopleexperienceunpleasanteffectssuchasheadaches,fatigue,irritability,andsomesensitivepeoplesuffernauseaorevenmentaldisturbance.Animalsarealsoaffected,particularlybeforeearthquakes,snakeshavebeenobservedtocomeoutofhibernation,ratstofleefromtheirburrows,dogshowlandcatsjumpaboutunaccountably.ThishasledtheUSGeographicalSurveytofundanetworkofvolunteerstowatchanimalsinanefforttoforeseesuchdisastersbeforetheyhitvulnerableareassuchasCalifornia.
Conversely,whenlargenumbersofnegativeionsarepresent,thenpeoplehaveafeelingofwell-being.Naturalconditionsthatproducetheselargeamountsarenearthesea,closetowaterfallsorfountains,orinanyplacewherewaterissprayed,orformsaspray.Thisprobablyaccountsforthebeneficialeffectofaholidaybythesea,orinthemountainswithtumblingstreamsorwaterfalls.
Toincreasethesupplyofnegativeionsindoors,somescientistsrecommendtheuseofionisers:smallportablemachines,whichgeneratenegativeions.Theyclaimthationisersnotonlycleanandrefreshtheairbutalsoimprovethehealthofpeoplesensitivetoexcesspositiveions.Ofcourse,therearethedetractors,otherscientists,whodismisssuchclaimsandareskepticalaboutnegative/positiveionresearch.Thereforepeoplecanonlymakeuptheirownmindsbyobservingtheeffectsonthemselves,oronothers,ofanegativerichorpoorenvironment.Afterallitisdebatablewhetherdependingonseismicreadingstoanticipateearthquakesismoreeffectivethanwatchingthecat.
1.Whateffectdoesexceedingpositiveionizationhaveonsomepeople?
A.Theythinktheyareinsane.
B.Theyfeelratherbad-temperedandshort-fussed.
C.Theybecomeviolentlysick.
D.Theyaretootiredtodoanything.
2.Inaccordancewiththepassage,staticelectricitycanbecausedby___.
A.usinghome-madeelectricalgoods.
B.wearingclothesmadeofnaturalmaterials.
C.walkingonartificialfloorcoverings.
D.copyingTVprogramsonacomputer.
3.Ahighnegativeioncountislikelytobefound___.
A.nearapoundwithawaterpump.
B.closetoaslow-flowingriver.
C.highinsomebarrenmountains.
D.byarotatingwatersprinkler.
4.Whatkindofmachinecangeneratenegativeionsindoors?
A.Ionisers.
B.Air-conditioners.
C.Exhaust-fans
D.Vacuumpumps.
5.Somescientistsbelievethat___.
A.watchinganimalstoanticipateearthquakesismoreeffectivethandependingonseismography.
B.theunusualbehaviorofanimalscannotbetrusted.
C.neitherwatchingnorusingseismographsisreliable.
D.earthquake
Directions:Therearetenblanksinthefollowingpassage.YouarerequiredtochoosethebestonefromthegivenfourchoicesmarkedA,B,C,andD.Thenwritedownthecorrectanswerinthebrackets.Thissectiontotals10points,onepointforeachblank.
Beforemarketingyourselfglobally,itisimportantto1yourbusinessisreadytodealwithchallengespresentedbytheinternationalenvironment2
languageandculturalbarriers,foreignlaws,orderfulfillment,andpre/postsalessupport.
LanguageandCulture-Neithertechnicalaccuracy3perfecttranslationissufficientwhenconsideringthelanguageyouwillcommunicatethrough.Itisimportanttoreallyunderstandhowalanguageisusedbythepeopleinyour4market.
RegionalLaws-Allphasesofproduct5areaffectedbyregulations.Theproductitself,suchasitsphysicalandchemicalaspects,issubjecttolaws6
toprotectconsumerswithrespecttopurity,safetyorperformance.Productfeaturessuchaspackagingandwarranties,advertising,salespromotiontechniquesarealsosubjecttolocalregulations.
OrderFulfillment-Howwillyoudeliveryourproducts?Whatbusinesspartnerswillyouneedtoensuresmoothlogisticsofyourproduct?Canyouhandleyourshipmentcosts?Ifyoucannot7demandorensuresmoothdeliveryofyourproduct,youareatriskofnegativelyaffectingyourbusinessanditsimage.Itisimportanttofindandqualify8
distributors,andpayparticularattentiontocontractnegotiationanddistributionmanagement.
PreandPostSalesSupport-9withyourcustomersaswellasyourbusinesspartnersisanimportantconsiderationwhenmarketingandsellinginternationally.Manybusinessesareabletomeetcustomerexpectationsthroughstrategicalliancesorforeigndistributorswhodealwiththelocalcustomerbaseontheir10.
()1A.ensureB.assureC.reassureD.sure
()2A.excludingB.excludedC.includingD.included
()3A.soB.norC.andD.or
()4A.localB.ownC.targetD.home
()5A.salesB.exhibitionC.promotionD.development
()6A.plannedB.proposedC.supposedD.designed
()7A.meetB.runintoC.encounterD.face
()8A.potentB.politeC.ethicalD.potential
()9A.ConnectionB.CommunicationC.LinkD.Contact
()10A.accountB.partC.behalfD.market
